Viral Videos

Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence; as defined by Practical eCommerce. Viral messages are messages that are shared at a rapid speed to thousands, even millions, of people. They could take form of posters,… Read More Viral Videos

Search Engine Marketing

Search Engine Marketing (SEM) refers to the process of gaining web traffic by marketing ads on search engines such as Google, Yahoo or Bing. Usually, when searching for term on Google, one would find several relevant advertisements and links leading you to a specific website. These links are known as SEMs. Above is an example… Read More Search Engine Marketing

Wearable Technology

It’s crazy how far technology has come. Flatulence filtering jeans? Bacon scented underwear?! These are just two of the many interesting wearable technology I came across. Here’s video of the flatulence filtering bottom, if you’re interested: It is said that the flatulence filtering underwear can “remove sulfide and ethyl mercaptan so effectively, it can filter odor… Read More Wearable Technology

Data Collection

Data can be classified into two categories; namely, primary and secondary. Primary data is the specific purpose of addressing the problem at hand whereas secondary data has already been collected for purposes other than the problem at hand. Examples of primary data are: Sample groups for surveys are usually larger than other methods of data… Read More Data Collection